Fremont, CA – August 19, 2003 – ACCESS Systems America, the U.S. subsidiary of ACCESS Co., Ltd. (Tokyo Stock Exchange: 4813), a global provider of mobile content delivery and access technologies, today announced that Mzzo Group, an innovative mobile brand production and consulting firm, has joined its mobile content alliance program.
“We have been aggressively looking to partner with companies that have strong relationships with mobile operators in order to increase our penetration into the Americas market,” said George Williams, president, Mzzo Group. “ACCESS is one of these companies and by joining its partner program we now have greater exposure to a wide variety of high-profile mobile companies.”
The alliance program provides mobile content providers with the services, technology and tools to market applications and content to mobile operators. Other members include Handango, TKO Software, Faith West and Fingertwitch. Mzzo Group provides brand consulting services and designs mobile content that allow companies to maximize their brand value and expand customer relationships in the mobile world. Its addition to the alliance will help content and mobile operator partners develop brand-conscious mobile content and advanced mobile marketing programs.
“Maintaining brand identity has become a fundamental requirement for today’s premium mobile content marketers,” said Sergei Krupenin, director of strategic development, ACCESS Systems America. “Mzzo Group is bringing its innovative mobile marketing programs to the ACCESS ecosystem, granting our operator customers and content partners access to consulting and production services that will help the mobile content market evolve to new levels.”
About Mzzo Group
The San Francisco, California-based Mzzo Group develops branded services that enable the consumer to access lifestyles via the handset. Mzzo helps clients leverage offline brand loyalties through the creation of Branded Data Channel Operators (BDCOs). BDCOs allow integration of branded mobile services into existing sales and marketing channels. The Mzzo Group’s aim is to develop a strong one-to-one relationship between brand and consumer that will reduce churn and increase brand loyalty across mobile, desktop and print channels. For more information visit www.mzzo.com.
About the Alliance Program for Mobile Content
ACCESS Systems America’s Alliance Program for Mobile Content, launched earlier this year, facilitates the distribution and sale of mobile content in cooperation with mobile operators around the world. The alliance program provides mobile content partners with the services, technology and tools to quickly market compelling and revenue-generating applications and content such as games, ringtones and personalized information services. Partners include Faith West, FingerTwitch, Handango, NuvoStudios and TKO Software.
About ACCESS Systems America, Inc.
Based in Fremont, CA, ACCESS Systems America is the U.S. subsidiary of ACCESS Co., Ltd. (Tokyo Stock Exchange: 4813), a global provider of mobile content delivery and access technologies. ACCESS develops and markets PCSS, an integrated platform that enables wireless network operators to rapidly deploy value-added data services on 2.5G and 3G networks and generate revenue from premium branded third-party content. ACCESS’ embedded NetFront™and Compact NetFront browsers power approximately 200 different commercial products worldwide. The NetFront micro browser is most widely deployed in phones for NTT DoCoMo’s popular i-mode service. More information is available at www.access-us-inc.com.
ACCESS is a registered trademark in Japan. NetFront is registered trademark of ACCESS Co., Ltd. in Japan. NetFront is a registered trademark of NetFront Communications, Inc. in the United States and is used under license. i-mode is a registered trademark of NTT DoCoMo, Inc. All other trademarks are the property of their respective owner.
ACCESS Systems America
|Bite Communications||Anne-miek Hamelinck