The New Reality - Tomorrow’s Multiscreen, Multirights WorldConsumers are embracing today’s multiscreen world; however, pay-TV providers have yet to take full advantage of this new market opportunity. Since the introduction of multiscreen services, operators have faced significant questions regarding multiscreen/TV Everywhere. Initially, these questions dwelt on how to deal with OTT competition and potential cord cutting. These threats and the increasing consumer appetite for online video services pushed many operators to invest in multiscreen delivery solutions. How operators address these challenges will determine their future competitiveness and success in the OTT marketplace.

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