The IBC demonstration of the new ACCESS Twine multi-screen platform shows operators how to leverage advanced data analytics to make advertising more relevant and targeted on OTT devices including STBs, TVs, tablets, mobile phones and desktop applications

Oberhausen, Germany, 10th September 2014 − ACCESS CO., LTD. (IBC stand Hall 14, Booth D14), a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, and YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today announced that both companies will showcase how they are helping operators better manage, deliver, and monetize OTT video content through a streamlined solution at IBC.

At IBC, ACCESS will demonstrate how the new ACCESS Twine multi-screen platform integrates with YuMe technology to provide operators including cable MSOs, telcos, and satellite TV providers with advanced digital advertising capabilities, including dynamic ad insertion and management, granular audience and inventory targeting, and normalization of ad creative across platforms. YuMe’s proven multi-screen solution supports ACCESS’ multi-screen management solution, which caters to operators’ needs and enables delivery to every screen in the home through a single platform.

“By leveraging YuMe’s data sciences’ capabilities in tandem with our multi-screen expertise, we allow operators to better understand their subscribers’ demographics and behavior and target them accordingly, whether through tailored recommendations on OTT and VoD portals or personalized advertising, such as pre-roll and post-roll videos on their PVR content,” said Dr. Neale Foster, COO and VP Global Sales TV, ACCESS Europe. “Adding YuMe’s multi-screen advertising solution allows us to further expand on the ‘code once, run everywhere’ philosophy on which ACCESS Twine is built.”

“Consumers watch video content on a wide range of devices, and the array of technologies involved makes it difficult for operators, agencies and brands to reach their audiences efficiently,” said Bob Hall, Vice President, Platform and Partnerships at YuMe. “To address this challenge, YuMe and ACCESS are working together to greatly simplify digital video advertising across devices with a single efficient platform.”

Summary
Benefits of ACCESS Twine:

  • Elimination of fragmentation issues: Operators can leverage their own “content trans-cryption” method via the gateway device.
  • Accessibility on all platforms: Facilitating video content discovery and playback on mobiles, tablets and operator branded devices such as STBs.
  • Personalized advertising models: Data analytics allow for targeted advertisement insertion, such as before and after PVR content and within user interfaces, enabling operators to monetize multi-screen.

Benefits of YuMe’s Multi-screen solution:

  • Powerful ad management features: Operators can serve and manage direct-sold, YuMe-sourced, or 3rd-party ads across all devices on which they distribute content.
  • Seamless user experience: YuMe’s Audience Aware SDKs ensure that ACCESS Twine can provide a better advertising experience on every device in the home.  
  • Access to a wide variety of advertisers: YuMe’s Connected Audience Network advertising sales service and Video Reach programmatic demand sources allow operators to generate revenues unavailable via linear content delivery.

Demo at IBC
ACCESS Twine with YuMe’s multi-screen advertising capabilities will be demonstrated at IBC on September 12-16, 2014. Demonstrations held at the ACCESS booth in Hall 14, Booth D14 will allow operators to discover how they can use advanced analytics to build personalized services that adapt to the subscriber’s habits and interests to increase consumer loyalty and reduce churn. To register for IBC, please visit: http://www.ibc.org/.
 
Note to editors: If you would like to make an appointment to meet ACCESS at IBC 2014, please contact Segolene Roche, segolene@platformpr.com, +44 207 486 4900.

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About ACCESS
ACCESS CO., LTD. is a global provider of advanced software solutions and services that enable operators, device manufacturers, content owners and consumers to make the most of today’s multi-screen, connected world. It provides software for mobiles, smartphones and tablets, connected TVs and set-top boxes in the connected home, automotive, digital publishing and networking markets. ACCESS solutions have shipped in over one billion devices around the world. Its product portfolio includes the NetFront™ Software Series and the ZebOS® network platform, providing customers faster time-to-market, flexibility and customizability; the PUBLUS™ for cloud-based, cross-platform digital publishing and the NetAd mobile advertising platform. Headquartered in Tokyo, Japan, the company is listed on the Tokyo Stock Exchange (Mothers’ Index, 4813) and operates subsidiaries and affiliates in Asia, Europe and the United States. Learn more about ACCESS at www.access-company.com.

About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 15 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos. YuMe supports consumer choice, and is a member of the Network Advertising Initiative. See YuMe’s privacy policy for details.
 
YuMe, Connected Audience Network, Audience Aware SDKs and Video Reach are trademarks of YuMe, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Forward-Looking Statement – YuMe
This press release contains forward-looking statements, including those in management quotations and under the caption “Business Outlook”. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about our growth strategy; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in our forward-looking statements. Factors that could cause or contribute to such differences include our history of net losses and limited operating history, which make it difficult to evaluate our prospects, our fluctuating quarterly results of operations, and our dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2013 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC, including our Quarterly Report on Form 10-Q for the three months ended March 31, 2014. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.


© 2014 ACCESS CO., LTD. All rights reserved.
ACCESS, the ACCESS logo, and NetFront are registered trademarks or trademarks of ACCESS CO., LTD. in the United States, Japan and/or other countries. ZebOS is the registered trademark and services mark of IP Infusion Inc., in the U.S. and other countries. DLNA is a registered trademark and DLNA Certified is a trademark of the Digital Living Network Alliance. Digital Living Network Alliance is a service mark of the Digital Living Network Alliance. All other trademarks, logos and trade names mentioned in the document are the property of their respective owners.